#038 - Is An Online Course Right For Your Business? - BS'ing with Brandi

category: online courses entrepreneurship kajabi type: podcast

In this episode, I’m going to talk about why you should not create an online course. That’s right - the girl who helps people set up their courses for a living is here to convince you not to create one. So if you’re on the fence about making your own course, listen up.


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The whole “infopreneur” industry has been blowing up, and once COVID hit a lot of business owners were turning into course creators in order to keep their revenue stream flowing.


A lot of things I’ve been reading in the last few months make it sound like a course is actually a must have and without it your business is doomed to fail.


What a load of bullshit.


No two businesses are identical, and no two business owners are identical, so if you are considering creating a course I’m going to give you some reasons it might actually be a really bad idea, and what you might want to try instead.

  1. You’ve never taught before, you’ve never lead a workshop or webinar
  2. You don’t have any proven teaching materials or content
  3. You honestly have zero extra time
  4. You are scared of technology


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