Does my Business Need a Social Media Policy?

A common misconception is that only large companies or those with multiple people performing social media duties need a policy. While those companies certainly do, a social media policy is also important for small business, solopreneurs, and independent professionals. If your business is engaging on social media without a policy, you may be putting your business reputation at risk.

^{A social media policy […] is a corporate code of conduct that provides guidelines for [people] who post content on the Internet either as part of their job or as a private person. - WhatIs.com.}

If you're still not convinced, glance through these questions and consider how they could affect your business.

Do you…

• Have employees/consultants who do social media for your business?

• Have employees/consultants that have personal social media accounts?

• Ever need to temporarily pass your social media activity to someone else?

• Plan on selling your business one day?

If the answer to any of these is yes, then you need a policy!

Do you…

• Know what to do if someone posts a negative comment about you or your business?

• Know what to do if someone posts an offensive or inappropriate comment about you or your business?

• Know what to do if you or someone else accidentally makes a personal post to a company account

• Have a clear outline of who in your business is responsible for different social media roles?

If the answer to any of these is no, then you need a policy!

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